According to a 2019 study by the Chiapas and Southern Border Multidisciplinary Research Center (Cimsur), residents of the southern state drink an average of 821.25 liters of soda per person per year.
The North American Region is Coca-Cola’s largest market, with 320 million consumers and a total industry value of $228 billion. Coca-Cola is the market leader in the global non-alcoholic beverage industry, with a brand value of $33.2 billion in 2021.
Coca-Cola churns out a number of beverages here, including Dasani bottled water, which generated more than $1 billion in U.S. sales in the past year, according to market research firm IRI. The global market for carbonated beverages is highly competitive, with major players such as The Coca-Cola Company (NYSE:KO), PepsiCo, Inc. (NASDAQ:PEP), and Dr. Pepper Snapple Group dominatingRevenues: Net revenues grew 6% to $12.0 billion, and organic revenues (non-GAAP) grew 11%. Revenue performance included 10% growth in price/mix and 1% growth in concentrate sales.
By the end of 1985, the original Coca-Cola version outsold both New Coke and Pepsi. According to The New York Times, Coca-Cola’s beverage market share had increased by 9% over the summer of 1985
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